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Basic Report


CustomTrend™ reports are customized to suit your needs. You decide what to track, and to what detail.  Basic CustomTrend™ reports can cover:

Recent industry and category news

Economic news affecting your business

 Competitive review

Key retailer and/or key customer review

Current consumer trends impacting your category

Pertinent business-to-business trends

Product design trends specific to your industry


CustomTrend™ draws upon many sources of information: trade associations, the Internet, field observations, and specialized business databases. Because news and trends change so rapidly, we recommend receiving CustomTrend™

at least 4 times per year. Importantly, you can specify when you wish to receive your reports, to coincide with your business planning cycle.

Need in-depth exploration of a particular issue? CustomTrend™ Premium Services provide customized solutions to information needs.

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